Be prepared. Be protected. At TLC Safety By Design, we’ve created a collection of smart and fun products designed to help keep you and your loved ones (both the 2 and 4-legged variety) safe.

I originally started my pet sitting business, Tender Loving Care Pet Care Company in 2014. Since I was a graphic designer for many years, I created a card to give out to clients with my business name and phone number: “My Pets Are Home Alone” Emergency ID cards.  My clients loved those cards! They would even ask for extras to give to friends and family!

Based on glowing feedback from friends and clients, I was encouraged to start selling them online. Since their beginning, I have expanded my offerings to include plastic cards with key tags, magnets, emergency decals and eventually products for adults and children.

When people started buying our products, the responses have been “Thank you for bringing this to my attention. I’ve never even thought about that. The peace of mind this card provides is priceless!” 


All of our TLC Safety By Design products are 100% made in the U.S.A.

We are a small family owned business. We believe in the strength, reliability, and prosperity of the American worker and in supporting other small businesses whenever possible.  We develop, personalize and produce our products in New Jersey with our loyal team members.

We support our local businesses and encourage others to do the same. After all, this is the foundation upon what America was built on.

That’s why we strive to keep our production and materials made in the U.S.A.


My inspiration was two-fold. As I had previously mentioned, I designed the “Home Alone” cards as a promo to be given to new pet sitting clients. What precipitated that was when a friend was involved in a bad car accident.

Unconscious, she was unable to give the EMTs any information, including the fact that her dog was home alone. No one knew that she was in the hospital, let alone that her beloved fur baby had no one to give him food or walk him. Luckily, she was not hurt too bad and was able to give the hospital staff her information the next day. As I pondered this, I thought to myself what would have happened if she were not able to speak for an extended period?

That was when inspiration struck. I conceived and created the first version of the “My Pets Are Home Alone” cards. Since then, they have been through a few different incarnations, ending up as the latest version with the plastic card with matching key tag.

I am constantly brimming with new ideas - many of them are still in my head, waiting for time and money to develop into viable products. I hope to be able to bring them to fruition for you and your loved ones soon!


We value your complete satisfaction and strive to offer the best quality product and excellent customer care.

If there were any problems with your purchase, please let us know and we will be more than happy to correct any issues/concerns immediately.

It especially brightens our day when we get a customer that takes the time to tell us that they love their product!


All products are conceived and designed by a professional pet sitter who is also a graphic designer, working mother and pet owner. We get where you’re coming from.

We are not a huge publically traded corporation where money and stockholders are the only things that matter. We care about your trust, loyalty and doing a job well done. Those are the business traits that matter to us.

We are a tight knit group of family and friends running a small local business. We are optimistic that this business can be passed down to our kids one day!


We firmly believe in adoption of shelter animals and give support to all of the time, sacrifices and effort that volunteer rescuers make.

A portion of the proceeds get donated to Matilda the Algonquin Cat's Annual Fundraiser (pictured above). Past fundraising recipients have included Bideawee, North Shore Animal League and Mayor's Alliance for NYC's Animals. Woodbridge Animal Shelter and Angel Paws have also received generous donations of money and food from our past fundraising efforts.

Whenever an animal charity asks, we usually don't ever say "no."

    ©2015-2020 TLC Safety By Design®

    In order to preserve our excellent reputation for our products and outstanding customer service, TLC Safety By Design® is and will remain the only authorized online seller of the "Home Alone" cards and our other products.

    We do not authorize any 3rd party online re-sellers and cannot guarantee the authenticity or great customer service that our customers have come to expect from us. If you buy TLC Safety By Design® products from another seller, then please know that we did not authorize that seller nor can we help you with any quality or shipping issues that may arise.

    Please do not use our photos or descriptions for commercial use, but feel free to share them for on your social media pages and blogs with a photo credit to TLC Safety By Design®.

    Photos, Illustrations and original designs © 2015-2020 Alissa Rothstein/TLC Safety By Design® • All Rights Reserved.

    *Not valid on special or bulk custom orders.